This role will oversee the planning, execution, and optimization of activations and local partnerships for our THC-infused beverage brands. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative and seamless activations that resonate with our target audience. Your work will drive awareness, engagement, and loyalty for our beverage portfolio.
This role focuses on developing, implementing, and executing comprehensive marketing strategies to grow the client base in Asia. You will be strategic and highly execution oriented, able to collaborate seamlessly across timezones and cultures. Passionate about crypto, you're energized by tailoring value propositions to local market needs and are viewed as a marketing generalist, crafting strategies to drive brand awareness and sales enablement across key Asia Pacific markets.